Why Did I Buy This?
Working in retail can be a real problem for someone with my limited funds and unlimited wants.
This is never so clear to me as when I’m running the register. So many products! My wants seem to multiply as the day goes on. “How is it that I’ve never seen this item? What aisle is this on? Oh, that’s nice!”
People buy candy, so I get a craving for candy. People buy skin care products, so I get the urge to start a skin care regimen of my own. People buy electronics, so I start thinking about all of the electronics I want.
Want, want, want. I want. Gimme.
I was on register today. A can of lemonade appeared on my counter. It had this adorable little foil cap on the top. A foil cap on the top of the can! Adorable! I want some lemonade. I want a can with an adorable foil cap on the top.
So after my shift, I hunt up the Sanpellegrino.
Would you just look at this can? Such a pretty picture. Such soothing colors. What a lovely blue. So calm, so cool, so Summery.
But wait, this isn’t lemonade! It’s a “Sparkling Lemon Beverage”.
I like lemonade. I don’t like sparkling flavored drinks. Darn it!
I mean…did you see the can? Did you see the soothing colors?
This can wants to be bought. This can wants me to try a “Sparkling Lemon Beverage”.
This can wants to go home with me.
Did I mention the adorable foil cap?
You know I bought it. Why do you make me say it?